VISUAL ANALYSIS."In the spotlight!"
That is my client and friend for life Josh Johnson of HGTV in the photo!
So who doesn't like to see their business in a photo or video? Many organization's products, services and activities are well-suited to visual coverage. To really grab attention, be sure that all print or broadcast media stories are matched with great visuals.
Here are a few tips:
- Visual. Photographers and videographers are usually able to find a visual, but it is ok to have a couple of options expecially for broadcast interviews.
- Squint factor. Think about where the sun will be located as people or the camera should not be directly facing the sun.
- Branding. Showcase logos and brands.
- Place a logo on the podium;
- Put a small logo on the microphone;
- Wear a logo'd shirt, hat or jacket and be sure it shows in the shot (exagerate the rotation of the body to be sure a logo on a shirt or jacket clearly shows even if the person is looking a bit right or left with their head);
- Have company vehicles in the background(perfect for governments, utilities, service companies and fire departments); and
- Include a banner, flag or sign in the shot;
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