Online: Are you distinct or extinct?

The brand of Google. It began by being known as a search engine and a noun...www.Google.com. Then Google became a verb as in..."Have you Googled yourself?" or "Be sure to Google that new job applicant." or "When going on a blind date, be sure to Google them."

Have you Googled yourself lately?

Are you distinct or extinct?

Using Google in this way is fun and interesting, but it also is a way to proactively learn about online identity. Experts say online identity affects professionals in many ways, both positively and negatively and in the world of online communications, if you don't show up in Google, you don't exist. When applying for a new job, being considered for a board position or going on a date, you can count on being Googled. Knowing what Google says about you and proactively managing your name or company online can be a critical step on the road to success.

According to Reach Communications, the company that developed a free tool to measure your distinctiveness online, "In the new world of work, your online profile plays a critical role in your ability to achieve your professional goals. Until now, there has been no way of evaluating the strength of your online personal brand."

Over 44,572 people have tried this application. Now, I am one more! It took about five minutes and my score shows that I am "Digitally Distinct." Well, I do spend a "certain" amount of time utilizing the World Wide Web.

Google results can change fast so, regularly monitoring an online identity is a must! If something negative, such as an anonymous character attack on a blog or forum pops up, it can be quickly addressed!

Click on the button above and discover your level of distinction. And heck, it is free to use!

Then, if you are less than digitally distinct or find something that is negative, contact me to to create a plan to bump up your brand or bump out negativity. It may mean the world to understand, monitor and make sense of your online identity.