"Diggs...Tweets...Delicious!"Social Media. (aka Cyber Affairs = - > )
Google Analytics
This is an absolute. Google analytics tracks web traffic levels (among other things) and identifies where traffic is directed from
· Overall traffic increases
· Where your traffic is from such as Digg, twitter, etc.
· Most trafficked key word(s) or phrase(s)
Feedburner
Feed burner allows a subscribion to blogs via RSS or email
· RSS subscribers
· Email subscribers
· The Tool
Blog comment
The comments/feedback on Web site
· Amount of comments (don’t count spam or non-quality comments)
Twitter Search/Tweetbeep
Twitter search allows a search for keyword(s) or phrase(s) in real time, tweetbeep sends alerts when someone mentions a particular keyword/phrase/product/etc.
· How many times a product/company/article/service is mentioned
· Track over time
Google Alerts
Google alerts send email notifications of online mentions if keyword(s) or phrases
· Number of times a product/company/service is mentioned daily, weekly, monthly
· Trend over time
VITRUE
The Vitrue social media index is an easy-to-use tool designed to provide a snap shot in time of a keyword(s) compared to other keyword(s) and measures online conversations
· Track this over time
· Trend this over time
Yahoo Site Explorer
Yahoo site explorer is a Yahoo tool that tracks links
· Number of incoming links over time
· Trend over time
· Make correlations between social media efforts and the amount of incoming links
· Exclude your domain from the results
Backtype
Backtype allows a search of comments across the net for particular mention(s) or keyword(s) and can be set up to alert every use
· How many times a company/product/service is mentioned online in comments
· Opinion of comment: negative, positive, neutral
Tweetburner
Tweetburner tracks number of times people click on the links shared via twitter
· Number of times links are clicked that are sent out via twitter
· Use most popular categories/types of links people click the most
· Keep in mind activity of twitter followers to specific content
Delicious
Delicious is a bookmarking utility to share, organize and save web bookmarks
· How many times content is bookmarked by searching for keywords/phrases that return relevant bookmarks
· Trend over time
Keyword rank checker
Checks rankings for a domain for a particular set of keywords or phrases
· Progress and rankings for keyword(s) or phrases
· Monitor bi-weekly or monthly
This is an absolute. Google analytics tracks web traffic levels (among other things) and identifies where traffic is directed from
· Overall traffic increases
· Where your traffic is from such as Digg, twitter, etc.
· Most trafficked key word(s) or phrase(s)
Feedburner
Feed burner allows a subscribion to blogs via RSS or email
· RSS subscribers
· Email subscribers
· The Tool
Blog comment
The comments/feedback on Web site
· Amount of comments (don’t count spam or non-quality comments)
Twitter Search/Tweetbeep
Twitter search allows a search for keyword(s) or phrase(s) in real time, tweetbeep sends alerts when someone mentions a particular keyword/phrase/product/etc.
· How many times a product/company/article/service is mentioned
· Track over time
Google Alerts
Google alerts send email notifications of online mentions if keyword(s) or phrases
· Number of times a product/company/service is mentioned daily, weekly, monthly
· Trend over time
VITRUE
The Vitrue social media index is an easy-to-use tool designed to provide a snap shot in time of a keyword(s) compared to other keyword(s) and measures online conversations
· Track this over time
· Trend this over time
Yahoo Site Explorer
Yahoo site explorer is a Yahoo tool that tracks links
· Number of incoming links over time
· Trend over time
· Make correlations between social media efforts and the amount of incoming links
· Exclude your domain from the results
Backtype
Backtype allows a search of comments across the net for particular mention(s) or keyword(s) and can be set up to alert every use
· How many times a company/product/service is mentioned online in comments
· Opinion of comment: negative, positive, neutral
Tweetburner
Tweetburner tracks number of times people click on the links shared via twitter
· Number of times links are clicked that are sent out via twitter
· Use most popular categories/types of links people click the most
· Keep in mind activity of twitter followers to specific content
Delicious
Delicious is a bookmarking utility to share, organize and save web bookmarks
· How many times content is bookmarked by searching for keywords/phrases that return relevant bookmarks
· Trend over time
Keyword rank checker
Checks rankings for a domain for a particular set of keywords or phrases
· Progress and rankings for keyword(s) or phrases
· Monitor bi-weekly or monthly
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