Google Analytics...Google Analytics offers user-friendly features that allows marketers, not necessarily IT people...to gain insights into website traffic. This includes learning or finding out more about:
- Where users come from;
- Measurement of unique visitors:
- Pages that are landed on;
- How long users stay on certain pages;
- What pages are never accessed;
- How users move across copy, photos, aka content;
- What links are clicked on...or not;
- Which page designs, headlines or graphics convert more visitors to make a sale or take action;
- View AdWords ROI without importing cost data or adding keyword tracking codes; and
- Track different online campaigns from emails to keywords.
- Google Analytics (abbreviated GA) is a free service offered by Google that generates detailed statistics about the visitors to a website.
- Its main highlight is that the product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew.
- GA can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents.
- Integrated with AdWords, users can review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file. These can also be monetized.
- By using GA, marketers can determine which ads are performing, and which are not, providing the information to optimise or cull campaigns.
- GA's approach is to show high level dashboard-type data for the casual user, and more in-depth data further into the report set.
- Through the use of GA analysis, poor performing pages can be identified using techniques such as funnel visualization, where visitors came from (referrers), how long they stayed and their geographical position.
- It also provides more advanced features, including custom visitor segmentation.
- Users can officially add up to 50 site profiles. Each profile generally corresponds to one website. It is limited to sites which have a traffic of less than 5 million pageviews per month (roughly 2 pageviews per second), unless the site is linked to an AdWords campaign.
- And did I say it is free.
Whether you do your own marketing or hire an agency or freelancer, this tool or some other web trends report is a must-do in you marketing toolbox toward measuring along the way to reach goals. If your web campaign is not measuring up, then it is time to change strategy, write different copy, add or delete a web page, change graphics, or try completely different tactics.
So strengthen your marketing initiatives today and so that your website has the WOW! that converts users into customers, believers and followers.
Learn more about how to get website WOW! and contact me for a free consult.
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