PR: 5 Whys For Public Affairs

If your affairs aren't public...they should be!

Don't hide or cover up!

According to the Public Affairs Council, there are five reasons why public affairs is more important than ever:
1. Public Distrust is growing;
2. Brands are valuable, but fragile;
3. Big Government is here to stay. At all levels, the government’s involvement in business is increasing, not decreasing;
4. Life is not fair. Terrorism, trade wars, government deficits, frivolous lawsuits—all of these eternal challenges can have a big impact on a corporation or association; and
5. You can’t go it alone. Every organization is tied to the communities it serves and governments that regulate its activities.

The most important thing to remember when it comes to public affairs is that unless you target the message to your audience of influence: elected officials, lobbyists, CEO’s, local community, and media directly, and ofetn with different messages, the action, attitude or influence desired will be missed.

Do you know:

• Who your key publics are?
• If your tactics reach them?
• How to change messages for different publics?

If you need help reaching the right people, contact me to create a WOW communication piece, special event or write a brand new plan!