Measuring Media: Feedburner

Can't cook?
Don't Panic!

Feedburner has nothing to do with overcooking a meal.
If you are not a chef in the kitchen, you CAN certainly cook better online with feedburner.

Feeds are ways that online content is distributed to a broader audience than to just one online user or reader. They kind of work like customized subscriptions to online info...and the info is automatically delivered to your refrigerator, then table and can either consumed or thrown out...errrr...delivered to your news reader, email or web portal.

With the growing use of "crackberries," content can also be delivered through "widgets," "gadgets," mobile devices, and posted to other blogs, websites podcasts, and news/sports/weather/outlets to anywhere to be read, heard or viewed by other users.

Who feeds?
Internet content feeds for most major news media such as CNN, ESPN, USA TODAY, ABC News, Washington Post, AP, Reuters, PBS, etc.;
Anything that is a news item and appears in Google News from local papers to congressional staffers to favorite magazines;
Hundreds of thousands of bloggers, podcasters, and videobloggers; and
Apple's iTunes offers mucic and podcast downloads.

There are literally more than 2,000 different feed reading applications, aka "news aggregators."

Here are some of the more popular ones:

NewsGator - Inbox for Microsoft Outlook(Windows)

NewsGator - FeedDemon 2.0(Windows)

Firefox(via "Live Bookmarks" feature)

Safari(feed support in the Apple OS X native browser)

Google Reader (My personal favorite and I have it post in an application on my igoogle page for easy updates)

NewsGator(Online)

My Yahoo!

Bloglines

Pageflakes

Netvibes

Botbox (paid service)

Confused about what to shop for? It is a bit abstract, but once you have the right recipe, you will be serving a customize feast that is what you want to know about, listen to or view.

For more info...contact me to learn more about where to shop and to get the perfect list!