Here are a few smart reasons to do a satellite media tour.Check out my earlier posts of several SMT interviews with Buzz Aldrin that I helped produce on July 16, 2009 for the 40th Anniversary of Apollo 11 at Kennedy Space Center. I was three feet below him and one foot behind the camera working as the floor producer. There was also a camera guy, a lighting tech, a makeup artist, Buzz's assistant, and two caterers on the floor in addition to three producers in the satellite truck.
For more info about producing a tour, working with me to pitch and book your tour or to discuss your next Satellite Media Tour, give me a shout at 407-341-9866 or mmonte@hotmail.com.
Shoot from here (location) up to there (satellite) and down to there (broadcast station).
Can't cook? Here are some of the more popular ones:
Confused about what to shop for? It is a bit abstract, but once you have the right recipe, you will be serving a customize feast that is what you want to know about, listen to or view.
For more info...contact me to learn more about where to shop and to get the perfect list!
Google Analytics...Google Analytics offers user-friendly features that allows marketers, not necessarily IT people...to gain insights into website traffic. This includes learning or finding out more about:
Whether you do your own marketing or hire an agency or freelancer, this tool or some other web trends report is a must-do in you marketing toolbox toward measuring along the way to reach goals. If your web campaign is not measuring up, then it is time to change strategy, write different copy, add or delete a web page, change graphics, or try completely different tactics.
So strengthen your marketing initiatives today and so that your website has the WOW! that converts users into customers, believers and followers.
Learn more about how to get website WOW! and contact me for a free consult.
You can lead a horse to water...Now...about what he did and/or didn't do:
Even though the client did not fulfill his assigned sales and marketing tasks, (a day-by-day two-week checklist was provided) he pointed a finger at the marketing and public relations team and said:
As the saying goes...you can lead a horse to water, but you can’t make it drink. And that is hard for a client to understand when they are a bull.
Long story short, two days after this one-sided conversation, the clips poured in and a reporter from a national media outlet called to set up a story.
The media and invited VIP guests had been lead to the water (otherwise at this event known as Martinis, Fois Gras and Crustinis), they just didn't drink as fast as the client expected.
Marketing, public relations and events are not exclusive. Though each uses different tactics and measurements, they all support the sales function. And like a ball of snow gathers more and more snow as it rolls down a hill getting bigger and bigger, so works the process of sales and marketing.
The client and the marketing and public relations team must work hand-in-hand. If a task is assigned. The delegate must perform...whether assigned down by the client or up by the team.
Do you want to know more about how to lead a horse to drink? Even if you have a beer budget, together, we can teach that horse to love it as much as drinking finest of champagnes.
"A Growing Tool."Of social media tools, the % of responders use the following:
Since MySpace came on the scene in 2003, numberous cyber affairs a.k.a. social media applications have been launched. Maybe because of the MySpace successes or the scandals, the Internet doors swung open to mimic, improve, create more user-friendly and also implement "safer" measures of online networking for personal and business use.
To learn how to incorporate social media into a marketing plan, whether to tweet, post, blog, get linked in, or even a lesson on how to actually the tools in the cyber world, email me at mmonte@hotmail.com, invite me to be your Facebook friend at www.facebook.com and search Monte Martin, follow me on twitter at http://twitter.com/montemartin, get linked up to me at http://www.linkedin.com/in/montemartin or pick up the phone and punch in my digits (we do not dial anymore : -) 407-964-1557 to talk in real time about meeting in person! Hopefully, you won't get my voice mail - and that's a story for a future blog.
"Diggs...Tweets...Delicious!"
"1, 2, 3, say cheese."Even monitoring the length of a story, over time, you can see if a reporter or media outlet increases or decreases the length and which news releases resulted in what lenght of story. By monitoring and measuring, the reasearch accumulated can identify whether you are on target to meet goals, as well as serve as a flag if there is a need to alter the plan.
Yep, this is all a bit of a science. And, an art too. For sure though, numbers don't lie! Quantifiable measurements can certainly prove to be very valuable.
If you need someone to help set up a clip service, monitor or measure media, contact me at mmonte@hotmail.com or at 407-964-1667!
"Seen and heard...looking great and saying all the right things."By tracking spokespeople, their role in effectively communicating the message and brand can be measured. No one is ever gives a perfect interview...most people can improve upon something...so "measurable" feedback can help a spokesperson for the next interview.
The spokesperson is the "expert" for the interview and they should be as comfortable as possible when speaking to the media. It is OK for everyone to be a bit nervous, but consider including annual media training as part of any marketing plan.
And always...always...always...provide key messages, along with talking points for even the most interview savvy person.CONTENT. How it is said and what is said both count for a lot!
In the long haul, these measurements can be tracked for a specific reporter and media outlet.
1. Editorial tone. Positive, negative or neutral? Subliminal?
By analyzing news coverage for the reporter's editorial tone, it can be helpful to see how the company, event, activity, government, agency, etc. is portrayed in the media. This seemingly small point can be crucial to setting the pace for the future successes for a sales and marketing team, their strategy, opportunities and challenges.
2. The words. Story content measurement and evaluation looks at:
3. Exponential marketing. Key to opening more and bigger doors. Often monitored through other marketing and sales opportunities.
These can all be easily measured (a mechanisim must be in place, usually through all sales and marketing efforts to measure bigger or driving factors) by the following:
2. Exclusivity. Be the only one! Can't really say more here.
3. Location. Location. Location.
Where is the initial mention?
4. Space and time. Measure the length in pages, inches, seconds, minutes, etc.
5. Picture perfect. Keep track of photos and graphics. Note color or b/w in print.
VISUAL ANALYSIS.KEY MEDIA.
“There are must haves on everyone's list!”
There are key media outlets that are important for different clients and will meet different goals.
Have a plan that includes a list of key media to pitch. Then before winding up for the big pitch, ALWAYS have a strong, targeted, personalized pitch when reaching out to a media contact and NEVER pitch off topic if the reporter has posted a media query.
A weak story or off-target pitch can put an assignment editor or a reporter off forever...yep...one poorly planned and executed pitch is the fastest way to get blacklisted...that means future calls won't be answered and emails will be deleted.
Remember it really may be a great story, but for different reasons, it may not get picked up the exact moment it is pitched to the reporter or editor. If a story is turned down, it does not mean the end.
Today's no can turn into a yes for the same story tomorrow because the news cycles and story angles change rapidly! Don't be surprised if after being told no on a story today, that person pitched may call or email next week, even next month to do that story.
Pitching builds strong relationships with the media and is an important part of the process. Reporters and editors remember a good pitch. They long remember good people and who is good for a story. And it is a good thing when they need someone to interview and call or email the good person on their list.
The Plan. It is the map for your trip. 1. Objective. The main thing or purpose. Keep it short and to one sentence if possible. It is the "overarching mission statement" for the plan.
Use our annual special event to solidify our business as a charitable community partner, helps our employees see us a fun place to work and our customers and vendors excited about doing business with us.
2. Strategies. Think of them as painting the broad brush strokes of the picture which always goes back to your meeting your objective.
3. Goals. Measurable and specific. Also...be reasonable. Everyone wants national coverage, but is there a national news angle to your event?
4. Tactics. These are what helps you reach goals, they support the strategies and all of them must meet the objective. ANY tactic that does not implicitly focus on the ultimate objective, does not support strategies and cannot be used toward reaching a measurable goal, in most cases does not need to be a tactic in your plan!
5. Measurement. This proves your success! Go back and see if you met or exceeded your goals? Keep in mind that there can be short-term and longer-term measurements resulting from the event may continue long after the initial event.
Applause. Applause. Applause.
Now, get started on a real plan! If you don't have a plan or need help writing one, you know who to contact !
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