News Release Images Impact

From the approach at your front door to the first thing a reporter sees when opening a news release, images count!

Continuing the post, Spruced Up Releases Spring Media To Action, PRWeb has research to back up the fact that images have impact. They took a closer look at how multimedia impacts news consumption by studying the habits of their news consumers. The research combined quantitative analysis of usage patterns drawn from Web statistics with a survey and sent out to a segment of their email opt-in subscribers.

Here are top-line takeaways from that research:

1. People spend more time on releases that contain multimedia – Images really do have an impact on how much time people spend consuming news releases.

• Releases with no images had an average time-on-page of 2:18; and 
• Releases that contained images had an average time-on-page of 2:47.

Since journalists receive hundreds of releases each day, every second of every eyeball spent on a page can be a huge advantage to getting a story noticed and picked up in the news.

2. Bloggers and journalists actually use multimedia – Not only does multimedia positively enhance the experience of news releases, evidenced by indicators such as increased time-on-page, but news producers (journalists and bloggers) actually use multimedia they find on news releases to help construct their ensuing stories.

• 48% of journalists and bloggers who subscribed to receive PRWeb news releases used an image or video in a news story or blog post.

3. Bloggers and journalists favor some forms of media over others – When it comes to various types of multimedia, content producers clearly favor images.

• 88% of producers agree or strongly agree that images enhance their experience of a news release;
• Half agree or strongly agree that video enhances their experience of a news release; and
• Only 28% agreed that audio enhances a news release.

Social Media: Santa Goes Viral

Suddenly Santa...flys on the World Wide Web...without the help of his reindeer.

Central Florida media outlets were invited to cover a sneak peak of Suddenly Santa, a “flash mob” video production being filmed today at the Winter Park Amtrak Station and in the surrounding park area. The script included an impromptu appearance by Santa along with hundreds of orchestral singers and choreographed dancers in a surprise performance to local cast members staged as families and tourists enjoying a day in the park. The joyous four-minute video, Suddenly Santa, was unleashed on Thanksgiving Day, Thursday, Nov. 26, 2009 at 2 a.m. on www.YouTube.com/SuddenlySanta.

Want to create your own viral video? Contact me and I will hook you up with all of Santa's elves, in this case it was volunteers, to fly around the world.