Thursday, April 22, 2010

News Release Images Impact

From the approach at your front door to the first thing a reporter sees when opening a news release, images count!

Continuing the post, Spruced Up Releases Spring Media To Action, PRWeb has research to back up the fact that images have impact. They took a closer look at how multimedia impacts news consumption by studying the habits of their news consumers. The research combined quantitative analysis of usage patterns drawn from Web statistics with a survey and sent out to a segment of their email opt-in subscribers.

Here are top-line takeaways from that research:

1. People spend more time on releases that contain multimedia – Images really do have an impact on how much time people spend consuming news releases.
  • Releases with no images had an average time-on-page of 2:18; and 
  • Releases that contained images had an average time-on-page of 2:47.
Since journalists receive hundreds of releases each day, every second of every eyeball spent on a page can be a huge advantage to getting a story noticed and picked up in the news.

2. Bloggers and journalists actually use multimedia – Not only does multimedia positively enhance the experience of news releases, evidenced by indicators such as increased time-on-page, but news producers (journalists and bloggers) actually use multimedia they find on news releases to help construct their ensuing stories.
  • 48% of journalists and bloggers who subscribed to receive PRWeb news releases used an image or video in a news story or blog post.
3. Bloggers and journalists favor some forms of media over others – When it comes to various types of multimedia, content producers clearly favor images.
  • 88% of producers agree or strongly agree that images enhance their experience of a news release;
  • Half agree or strongly agree that video enhances their experience of a news release; and
  • Only 28% agreed that audio enhances a news release.

Wednesday, April 21, 2010

Spruced Up Releases Spring Media To Action

About two years ago, I began adding custom graphic headers and including photos and logos in Satellite Media Advisories. Several producers offered unsolicited feedback about how the image/graphic grabbed their attention when they were booking the SMT.

A picture is worth a thousand words." So it made sense I should use images to support the words in news releases as well. Below is a recent news release as an example. With media kits, high-res photos are included on a disc or thumbdrive.

Put A Spring In Your “Door”Step with a Personalized Doormat
-A custom doormat is this year's fabulous front door accessory!

ORLANDO, Fla. (April 20, 2010) – A beautifully customized doormat from The Personalized Doormats Company is the perfect way to welcome warm weather while also putting a spring in your “door”step. Keeping more than 50 percent of the dirt outside, doormats are functional, but a personalized doormat is a customized design accessory that is sure to perk up any front door.

"When it comes to a house, what’s out front actually can say a lot about what is on the inside,” said Interior Designer and TV Host Josh Johnson. “For example, how your front door area appears when approaching up close is similar to a home's curb appeal at street level. Does it feel warm, inviting and welcoming? Or does it give off an impression that is drab, unappealing and even a bit shabby? An entryway, whether large or small, sets the tone for your home’s interior and also portrays the personality of the individual or family living there.

At first thought, a doormat might not seem that exciting. But these doormats will fashionably perk up any porch, patio and the grandest of porticos with panache while also fulfilling the ultimate function of keeping the floors clean. The Personalized Doormats Company offers doormats that are stylish, affordably priced and selections in a variety of materials, sizes and colors. By offering personalization, what was once a simple mat at a door, changes the whole meaning of ‘doormat’. Doormats are an integral part of a home’s décor and speak volumes about the owner or renter as well.

“An online company, they have something for every style and budget. Selections range from classic to chic and from simple to just plain stunning. Materials include eco-friendly recycled plastic to beautifully hand-woven coconut fiber and I really love the sparkle of the cast aluminum. A doormat is something every home needs and The Personalized Doormats Company has certainly stepped up the doormat to make it a fabulous front door accessory,” said Johnson.

In addition to a variety of materials, the mats come in sizes and shapes to fit single and double doorways, both narrow and wide. Doormats are made of different materials and depending on the location, some styles are better suited for covered entryways, others are excellent when exposed to harsh weather such water or direct sun and select doormats are very reliable under heavy or muddy foot traffic.

Pura Vida (Live the Good Life)! Stop 50 percent of the dirt from coming in your front door with the stepped-up style of a personalized doormat. Order a mat from www.PersonalizedDoormats.com for a sunny forecast this spring on your stoop, steps, covered porch or drive-up portico.

For more information or to order a doormat from The Personalized Doormats Company, call them toll free at 1-800-899-0620 from 9 a.m. –6 p.m. EST, email CustomerService@PersonalizedDoormats.com or shop online anytime at www.PersonalizedDoormats.com.

The Personalized Doormats Company, www.PersonalizedCoormats.com, is an online retail store based in Longwood, Fla. Founded in 2002 as a small online company, Jill and Alan Mecca purchased the company in 2008. Now offering upwards of 15 different product lines, their personalized doormats are shipped to customers throughout the United States and Canada. The Personalized Doormats Company offers more top-quality personalized doormat styles for homes and businesses than any other U.S. retailer.

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Contact: For more information, to set up an interview or to request high resolution photos, contact Ms. Monte Martin, WOW! Marketing, Public Relations & Events at 407-341-9866 or by email at MMonte@hotmail.com.