The potential impact of being in the news is influenced by the story as well as the prominence of where and when a story is mentioned.
This measurement factors in the following:
1. Priority. Top placement of your news is always the best!
- Print - front page feature and/or photo, cover mention, inside cover, special section, right-hand read or other priority placement that might relate to a particular business (i.e. a story in the travel section of a newspaper is great placement for a travel-related business such as a hotel)
- Broadcast - being the lead story, the first story following a break, or a lead story with the sports reporter for a charity golf tournament
- Internet - being at the top of the home page or special section related to the particular business
2. Exclusivity. Be the only one! Can't really say more here.
3. Location. Location. Location.
Where is the initial mention?
- Teaser
- Headline
- First paragraph
- Intro to news or show
- Last story
- Bottom of the page
- Buried in the middle of 100's of stories
4. Space and time. Measure the length in pages, inches, seconds, minutes, etc.
5. Picture perfect. Keep track of photos and graphics. Note color or b/w in print.
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